Color Calibration

Saturation

Point the color analyzer or light meter towards the screen and display a 100% white test pattern.
Measure the Y value (luminance) of white.
Display a 100% Red test pattern, and measure the Y value here as well.
You will notice that as you move the Color control up and down, the Y value of Red increases and decreases, but white stays the same.
Set the color control at the point where Red measures closest to 21% of the white reading.

Approx deviation ΔE between units mean: 0.4 max: 1.6
Device precision ΔE mean (wide gamut): 1.7 max: 2.8

ColorChecker Display (formerly ColorMunki) 400-700nm
ColorChecker Display Pro 380-730nm

Contrast 73 for correct white point
WhiteLED alternative white point
x:0.308 y:0.319 RAW(uncorrected)
Gamut 98% sRGB, 73% AdobeRGB, 77% DCI-P3

https://www.panelook.com/LM240WUA-SSA1_LG%20Display_24.0_LCM_parameter_23652.html

OLED 2019 Alternative White Point x: 0.308 y: 0.313 RAW(uncorrected)
LG Electronics with Dolby Laboratories (visual color matching method trying to match a Reference Grade-1 CRT)
https://pro.sony/s3/2021/01/22153606/ColourMatching_Between_OLED_and_CRT_E.pdf

Service Menu: 192 / 172 / 140

Sharpness	10 or more because conture smoothing (15)
Mode	SDR
Mode	ISF Dark (Warm2)
Contrast	68
Brightness	53
Saturation	60
Color	LOW
L-RED	2
L-GREEN	0
L-BLUE	-1
Color	HIGH
H-RED	0
H-GREEN	0
H-BLUE	0
Mode	HDR10 / Dolby Vision
Mode	Technicolor (Warm2) / Cinema (Warm2)
Dynamic contrast	Low (any high and blacks are crushed) / Standard
Contrast	77 (keep proper white point D65)
Brightness	50
Saturation	61
Color	LOW
L-RED	1
L-GREEN	0
L-BLUE	-4
Color	HIGH
H-RED	19
H-GREEN	0
H-BLUE	24

Color	Saturation	Tint	Light
RED	-5	2	0
GREEN	6	15	0
BLUE	-6	3	-1
AZURE	4	1	0
MAGENTA	0	6	1
YELLOW	3	0	0

Color	Saturation	Tint	Light
RED	2	13	-13
GREEN	7	-30	0
BLUE	-7	-11	0
AZURE	-2	-9	1
MAGENTA	-5	-7	-2
YELLOW	3	9	2

highlight the picture mode in the main menu, and press 1113111 from the TV remote.

Dolby Vision (DVHE) Profile 5 and 8 in HEVC (only in MP4/TS mux)
HDR10 VP9 (MKV), HEVC (MP4 and MKV)